romanelli – italian coffee reinvented
I had the great pleasure to work on packaging illustrations for Romanelli Coffee, a family business run by father and son. Together they offer Italian espresso and coffee with the highest quality beans. The first images show the final result for the labels, followed by the sketches and ideas.
2023
For the two packages we designed in 2023, we wanted to evoke a feeling of lifestyle. One on the theme of sport and vitality and one on the theme of road trips and wanderlust, both in relation to coffee.
2022
In 2022 we designed three coffee packages, all showing scenes in different environments and circumstances where coffee is drunk. One shows a weekend morning, the second a day at the office and the last one a bustling morning in an Italian espresso bar.
Alternative, unused concept
Each label shows a person sitting on or in a coffee cup in front of a window, surrounded by objects that give you an idea of the environment in which they are enjoying their coffee.
Each label shows a person sitting on or in a coffee cup in front of a window, surrounded by objects that give you an idea of the environment in which they are enjoying their coffee.
All sketches
Sketches for the labels from 2022, 2023 and for the alternative concept from 2022.
